12 Creative Recruitment Campaign Ideas To Inspire You

A fantastic recruitment campaign concept can significantly enhance a brand’s beauty in the skill market. And fortunately is that it does not constantly require a crazy budget!

Now is the time to inject some creativity and fun into your recruitment campaigns and shake up those boring, overused recruitment methods that generally start with publishing on task boards (boring).

When your talent team starts creating initial, interesting campaign concepts that tie into and strengthen your total recruitment strategy, you’ll rapidly discover how to draw in the very best and brightest prospects.

TL; DR – Key Takeaways

– Creative recruitment projects are everything about developing enjoyable and interesting methods to draw in good prospects to your brand name and make a bigger effect on candidates.

Examples consist of recruitment through a dating app, using a strange code to break, hosting meet-ups, or employing the help of an immersive virtual trip.

– You can establish innovative concepts for your recruitment campaign by examining the problems your talent group has now, researching how other companies hook candidates, or conceptualizing originalities with your group.

– Three examples of organizations believing outside the box include IKEA’s 3D-printed meatball campaign, Volvo’s S90 model vehicle that interviews its own technicians, and a really fun one by Deloitte-a zombie recruitment video (yes, employment you can’t miss out on that one, so check out on).

– After introducing your project, develop skills tests in a jiffy to screen and shortlist applications with Toggl Hire. Your skill team can select from our library of over 150 test design templates to simplify and automate your employing process.

What is a creative recruitment project?

Recruiters or skill acquisition groups that utilize initial recruitment project concepts, such as games, crack-the-code tests, AI recruitment bots, or video material, connect straight with the hearts and minds of their target audience.

How do you know if your organization is utilizing innovative concepts in your strategy?

Well, has the talent team been using the very same recruitment marketing method for the last 10 years? (Oh dear, ideally not.) Why? Well, by following the same standard methods that everybody else utilizes, there’s no other way your brand name will stick out in the crowd.

When companies connect with candidates in a thoughtful, impactful way with their recruitment marketing, they’re most likely to bring in the certified individuals they’re searching for. Now, employment here’s how your group can begin doing things differently.

How do companies consider innovative recruitment campaigns?

It’s not too complex. Let’s stroll through the steps for developing successful, original recruitment marketing.

Step 1: Identify your team’s greatest blockers in obtaining top talent.

Step 2: Next, brainstorm ideas or techniques to overcome those obstacles. Here are some tips:

– Get inspiration from other business already believing out of package.
– Put yourself in the shoes of your target market and consider ways to communicate with them in a design and tone that will attract them, such as an animated video.
– Connect to coworkers to collect ideas from a diverse group.
– Consider what your business values extremely in its current employees.

Step 3: Bring all your concepts together and develop your recruitment project method, consisting of the channels you’ll use to release it, such as social media and your careers site.

Step 4: Review your project cost and guarantee you have the budget you require, or change your strategy appropriately (keeping in the great things your target market likes).

Step 5: Launch your project and hope your task advert and other project elements get extensive national, international, (and even viral!) attention.

Do we need to outsource customized elements of our recruitment projects?

Possibly. We know that not all companies have the resources to manage every aspect of an innovative project in-house. In that case, you might require to contract out specific elements to a firm, such as:

– Designing social media or other digital ads
– Creating a video (that doesn’t look like your nephew took your mobile phone).
– Creating a complex video game or nerdy formula as a recruitment test

Ok, now for the enjoyable things.

To assist you win on this brand-new course, we’ve pulled together some really innovative recruiting ideas listed below. Companies that came up with some original or innovative attention grabbers to reel in fantastic prospects.

12 creative and inspiring recruiting campaign examples

Let’s face it, numerous companies need a recruitment process makeover. Especially if they wish to draw in young, certified candidates (and the business’s employer brand is as attracting them as a 1970s motion picture).

The following business (many of which you have actually likely heard of) likewise needed some fresh concepts for their recruitment marketing to jazz up their outdated image-and they all was successful.

1. Deloitte Graduate Recruitment Campaign

Problem: Recruiting adequate varieties of junior staff for white-collar work environments.
Recruitment method: Graduate recruitment.
Tactics: Student academy, vac work, graduate programs, internships, social media, ads, referrals.
Their most initial project idea was certainly their US zombie recruitment video-a Strolling Dead-themed recruitment ad that ran during the show’s season finale. It may not have featured at any big worldwide advertising festival, but it sure got people talking. And that’s what you want.

2. British Army – New Recruits Campaign

Problem: Recruiting soldiers for hazardous professions like the army is becoming harder.
Recruitment technique: Using pop-culture recommendations to attract a large range of ‘profiles’.
Tactics: TV adverts, social networks, and other online platforms.
This campaign is unique since it uses the concepts of excellent advertising or copywriting by appealing to what is essential to its specific target audience-communicating about their values and using their language.

3. Home Instead Recruitment Campaign

Problem: The caregiving profession is currently highly undervalued and is likewise experiencing a rapid boost in demand post-pandemic.
Recruitment technique: Using psychological and aspirational messaging to bring in individuals whose worths align with the company’s purpose.
Tactics: Ad campaign throughout TV, digital, print, radio, social, and direct mail.
Recruiting for a job that is typically incredibly under-appreciated absolutely needs some extra imaginative juice. Home Instead decided to employ the services of a professional company for this project to refresh their brand and hook exactly the best sort of people.

The agency created incredibly emotive recruiting videos for this specific niche market, which 100% hit the mark with their “can’t help however care” target market.

4. IKEA Recruitment Campaign

Problem: IKEA isn’t a tech career destination, and filling tech and digital tasks was a tough job.
Recruitment strategy: Using a significant technology pattern to join the conversation and improve their awareness in the tech talent circles.
Tactics: An experimental recruitment project utilizing 3D-printed meatballs.
Now, this is a really original campaign run by the Swedish furniture producer IKEA. To attract skill that thinks out of package, they invited prospective candidates for an interview over a dish of meatballs.

But not their traditional Swedish meatballs … these are 3D-printed meatballs, supporting their drive for more plant-based meals in their restaurants.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting enormous labor scarcities in hospitality post-Covid.
Recruitment strategy: Targeting unemployed, underemployed, and ready-to-work prospects looking to begin their careers in hospitality by highlighting real-life examples of upward mobility.
Tactics: National advertisement campaign covering social media, digital screen advertisements, radio, and press coverage.
These guys are helping to fill a major pandemic-driven employment space. In the US alone, the Bureau of Labor Statistics shared this eye-opening fact:

The market has actually regained 6.9 million jobs given that April 2020. Despite these gains, employment is 1.3 million lower than in February 2020.

Their project makes possible newcomers knowledgeable about the large range of benefits readily available with a career in hospitality and utilizes testimonials from current employees to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: Hiring at scale, which, in this case, indicated attempting to draw in 1,000 brand-new workers over 12 months.
Recruitment technique: Doubledown on promoting the ‘work from anywhere’ policy to draw in tech skills who desire to work from another location.
Tactics: A physical recruitment drive in a branded Van

This one’s certainly another creative recruitment project that the software business, Atlassian, introduced just recently. The ‘AttlassiVan’ drove around Australia on a month-long recruitment roadway trip.

Their novel idea lined up well with their work-from-home policy that they were likewise ‘driving home’. And hopefully, their innovative thinking has assisted them meet their Australian and global consumption objectives (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: A prejudiced recruitment process and absence of gender variety.
Recruitment technique: employment Building a transgender and pool.
Tactics: Updated recruitment procedure

This campaign hit at the heart of the continuous issue of gender equality in mining. Global mining giant BHP just recently ran a successful, global-first (for BHP) effort to help in reducing working with predispositions by revitalizing their outdated recruitment processes.

8. EasyJet Recruitment Campaign

Problem: Remedying crew lacks post-Covid
Recruitment strategy: Targeting a very particular talent section – empty nesters and over-45’s.
Tactics: Marketing campaign

Now, this is another campaign that’s thinking out of the box. After stumbling upon a remarkable market insight that “around 78% of British moms and dads aged 45 and over wish to handle a new challenge once their children fly the nest”, EasyJet crafted a recruitment campaign targeting this particular skill pool.

Filling the crew lacks with candidates who are over 45, whose kids have actually finally flown the nest, and who are now searching for a new profession experience!

9. Volvo Recruitment Campaign

Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment method: Grabbing audience attention at a prominent international motor program and establishing the brand name as an emerging center for automotive software engineering.
Tactics: Event PR

Now that’s turning your typical recruitment project method on its head for sure! The team incorporated AI into the automobile’s pedestrian speech technology and car connect system to evaluate the social and technical skills of those who hopped in for an interview! Nooooice.

10. Toggl

Problem: Attracting high-caliber passive prospects.
Recruitment technique: Using an innovative, gamified technique to engage passive candidates & providing a complimentary gift.
Tactics: Skills test was advertised on social media platforms

Our sis company, Toggl Track, wished to hire an SEO manager and thought of an enjoyable project that ‘d be a win-win scenario for all. We created a skills test difficulty and marketed it across social networks, using a free tee shirt to candidates who attained high ratings.

Reaching passive prospects while spreading the word about our brand to other talented workers worldwide-it does not improve than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to draw in Millennials and Gen-Zers.
Recruitment technique: Activating a brand-new disruptive employer brand name to draw in graduates.
Tactics: Campus recruitment with an experiential VR trip, careers page overhaul, video series, redeveloping all in-store and campus recruiting visual assets

Walmart’s enormous skill acquisition campaign was created by Nexus and employment assisted offer the brand a much-needed facelift (because the merchant may not have been leading of numerous prospects’ preferred company lists).

12. Lowe’s Canada Recruitment Campaign

What is the project attempting to accomplish?

Problem: Attracting young employees in the middle of a labor lack.
Recruitment method: Tapping into a growing interest among young people in home renovation and crafting an engaging worth proposition to set themselves apart from other employers.
Tactics: An exhibition, The Hall of Fail, that provides renovation stops working recreated as works of art, out-of-home, web, and social media material

Intending to recruit some 5,000 individuals in a year amidst extraordinary labor shortages, Lowe’s Canada was facing the monumental challenge of attracting more youthful workers. Partnering with a creative firm, the brand designed a recruitment project focusing on opportunities for development and employment learning within its network.

They have actually likewise discovered that 88% of Gen Z students wish to work for employers who offer them access to training and development opportunities.

Training is a priority for us, so we make sure to provide detailed training to everyone who joins our groups. Working in among our shops is a fantastic opportunity for people to get understanding that will benefit them all their lives.

Inspired by this insight, the brand launched a campaign and exhibit that constructs on the desire to learn by showing compelling examples of renovation failures that youths can prevent by working and learning at one of the brand’s shops. Each of the exhibitions had a QR code for using straight for the numerous open positions.

Thinking about your next original recruitment campaign method?

We hope this list has actually got you buzzing about your next recruitment project and how you can match those ingenious companies to approach candidates.

Whatever the role, from grabbing up the very best engineers to roping in the world’s greatest salesmen, your recruitment marketing efforts make sure to strike their hearts and minds if you utilize your creativity!

One simple way to include shimmer to your next recruitment project while making it fun and engaging for you and potential candidates is to start with abilities tests. And, no, you do not need to create tests from scratch. Our test library is overflowing with role-specific concerns established by the experts.

Bid farewell to unsuitable candidates and the hours squandered screening CVs. Create a totally free Toggl Hire account today to see just how easy, enjoyable, and reasonable hiring can be.

Juste enjoys examining through writing. A copywriter by trade, she spent the last 10 years in start-ups, telling stories and building marketing teams. She works at Toggl Hire and discusses how companies can recruit really terrific individuals.