Establishing Recruitment Ads on Facebook like A Pro

Facebook marketing is a crucial part of a recruitment marketing method because it assists get your company in front of a broad pool of prospects. Especially quality prospects who aren’t actively utilizing the standard task boards.

Social advertising is an effective tool for recruitment. However, since the majority of marketing systems are customized to eCommerce, developing a great recruitment campaign can be challenging. This article walks through factors to consider and suggestions when using Facebook advertisements for recruitment marketing.

Establish Facebook Business Manager and advertisement account

You’ll need a Facebook Business Page and Facebook Business Manager account to run any ads on Facebook or Instagram. This excellent guide from Hootsuite strolls through how to establish Facebook Business Manager.

Business Manager enables you to add numerous individuals to the account to assist run projects, but know that individuals will need a personal Facebook account to be able to be included.

To acquire marketing campaign, you’ll likewise need a Facebook Ad Account, which you will be prompted to develop when setting up Facebook Business Manager.

You’ll also need to confirm your site domain with Facebook, which is required to measure and track campaigns.

Choosing a project type

To develop a marketing campaign, head to the “Ads Manager” section via the top left navigation of your Business Manager Dashboard.

When you click the green button to produce a project, you’ll be provided a list of 11 kinds of project objectives. We’ve found that 3 of these objectives are most useful for recruitment marketing: Brand Awareness, Traffic, and Conversion.

Brand Awareness

Just as individuals are more likely to purchase products from a brand name they understand, referall.us people are more most likely to obtain a task at a company they’ve become aware of. Brand Awareness campaigns are optimized to be seen by a large pool of individuals that are most likely to be interested in your business.

These ads won’t straight drive traffic to your website, but they get prospects knowledgeable about your service and ready to click when the ideal position comes along.

Awareness campaigns can be about almost anything that shines a light on your business. Announcements about growth and awards, short articles about business initiatives and culture, and videos about the company’s achievements and objective can all be turned into distinctive projects.

Traffic

In the Wonderkind platform, this is described as a “Clicks” project. These advertisements are targeted to reach an audience that is most likely to click on the link in your ad.

This audience is narrower than in a Brand Awareness project, however still consists of individuals interested but not prepared to make an application for a task.

These advertisements can concentrate on employment opportunities to get individuals to explore more about the jobs and the business (terrific for high-volume recruiting). Or feature content that will drive individuals to your site, like industry hot subjects or pointers.

Conversion

Conversion campaigns are what people tend to think about when they consider advertising. These projects track and optimize towards somebody performing an action on your website, such as sending an application.

For a Conversion project to be effective, you initially require to develop up a strong audience of potential prospects that recognize with your business. Without that, it’s sort of like going through a crowd and asking strangers to marry you.

Let your audience learn more about you with Awareness and Clicks campaigns first, and move more budget plan to Conversion projects in time.

Great advertisements and brand name awareness makes people click, but conversion happens on a landing page. So you need to ensure that your job pages load rapidly, are easy to read on mobile phones, and plainly mention the info job candidates care about a lot of.

Know that Facebook conversion advertisements are going through some changes in reaction to Apple’s iOS 14 personal privacy updates – [update October 2023: please read the following for more on Apple’s iOS 17 personal privacy updates] Companies will need to prioritize 8 conversion actions per web domain.

If task listings are on the main company site, you’ll likely require to align with the marketing group on the top priority list.

Facebook encourages businesses to use the Facebook Conversion API to link your advertisements with conversion data from other sources, such as your server, content management system (CMS), or client relationship management (CRM).

Campaign spending plan optimization

There are a number of various options when it concerns spending for ads. First, you can pick to pay based upon clicks or impressions of your ads. Next, you decide how you desire Facebook to put your advertisements:

Daily Budget: Ads will be paced so, your costs lasts the complete day.

Lifetime Budget: You set the length of a campaign and ads will be put so your spending lasts the complete project. This choice also allows you to set time windows such as running advertisements just at night or on weekends.

For the 3 primary kinds of recruitment projects gone over above, a basic suggestion is:

Brand somalibidders.com Awareness: Run as ongoing projects, payment on impressions, and either day-to-day or life time budgeting.

Traffic (Clicks): Short run times, payment on clicks, life time budget plan.

Conversion: Short run time, payment on clicks, life time budget plan. These will likely be your most expensive campaigns.

Select an audience

Targeting job titles and market is typically where you start with recruitment marketing, but you can reach a lot of covert prospective with unconventional audience characteristics. For some inspiration, we recently discussed 5 creative ways to utilize targeting in recruitment ads.

Facebook also provides the option to target “lookalike audiences.” This is fantastic once you’ve had excellent campaign results and excellent hires to confirm your existing audience is what a future one should “look like.”

Ad positioning

After checking a number of the ad positioning choices offered, we’ve found the most effective ones for recruitment marketing are: Facebook News Feed, Facebook Stories, Instagram Feed, Instagram Stories.

Here at Wonderkind, we’ve found that Facebook stories are seldom used. Therefore, we wouldn’t advise using them. We’ve found that the news feed for both Instagram and Facebook have actually offered our partners with more clicks and discussions.

If you are looking to create more awareness, we would suggest Instagram. Not a lot of advertisers invest time on creating a good Instagram Story. So, if you make a strong recruitment ad on Instagram story, you will stand apart.

Create the ad

Creating a great ad can be . If you’re not exactly sure where to start, take a look at our guide on how to turn job descriptions into terrific social advertisements in 15 minutes.

It can be surprising what mix of copy and images work best for your audience. We suggest A/B testing multiple advertisement versions in each campaign.

For instance, in a project about an open position, one ad variation could focus on the salary and advantages, another on the business culture, and a third on the job functionality.

Put recruitment marketing on autopilot with Wonderkind

If you need to increase recruitment quickly, manually producing the properties, audience, and spending plans for each project will slow you down. Wonderkind assists you speed up recruitment marketing by automating your social method throughout Facebook, Instagram, Google, and LinkedIn.

Our Talent Attraction Technology uses information from years of recruitment projects to build an audience that’s perfect for your market, place, and employment opportunities.

Our easy-to-use platform makes it basic to spin up creative advertisements in minutes with project templates, a library of stock pictures, and instantaneous image cropping. Once advertisements are running, keep track of efficiency and invest throughout all social channels in one overarching control panel.

Ready to turbo-charge your talent sourcing? Take a look at how Wonderkind works or see it in action.