12 Creative Recruitment Campaign Ideas To Inspire You

A fantastic recruitment campaign concept can considerably enhance a brand name’s attractiveness in the talent market. And fortunately is that it does not always need a crazy spending plan!

Now is the time to inject some creativity and enjoyable into your recruitment campaigns and shock those uninteresting, worn-out recruitment techniques that usually start with posting on job boards (boring).

When your talent team starts creating initial, engaging project concepts that tie into and reinforce your total recruitment strategy, you’ll quickly discover how to attract the very best and brightest candidates.

TL; DR – Key Takeaways

– Creative recruitment campaigns are all about establishing fun and appealing methods to bring in good candidates to your brand name and make a bigger influence on candidates.

Examples consist of recruitment through a dating app, using a strange code to crack, hosting meet-ups, or getting the assistance of an immersive virtual tour.

– You can establish creative ideas for your recruitment campaign by assessing the concerns your talent group has now, looking into how other companies hook applicants, or brainstorming originalities with your group.

– Three examples of organizations believing outside package consist of IKEA’s 3D-printed meatball project, Volvo’s S90 model lorry that interviews its own professionals, and a really fun one by Deloitte-a zombie recruitment video (yes, you can’t lose out on that one, so continue reading).

– After launching your project, produce skills tests in a jiffy to screen and shortlist applications with Toggl Hire. Your talent team can pick from our library of over 150 test templates to improve and automate your hiring process.

What is an innovative recruitment campaign?

Recruiters or talent acquisition groups that utilize initial recruitment project ideas, such as video games, crack-the-code tests, AI recruitment bots, or video material, link straight with the hearts and minds of their target market.

How do you understand if your company is utilizing creative concepts in your method?

Well, has the skill team been using the very same recruitment marketing technique for the last 10 years? (Oh dear, hopefully not.) Why? Well, by following the exact same standard methods that everybody else uses, there’s no chance your brand name will stand apart in the crowd.

When business engage with candidates in a thoughtful, impactful way with their recruitment marketing, they’re more likely to attract the qualified people they’re looking for. Now, here’s how your team can start doing things in a different way.

How do companies think of creative recruitment campaigns?

It’s not too complex. Let’s walk through the actions for producing successful, original recruitment marketing.

Step 1: Identify your group’s greatest blockers in getting leading talent.

Step 2: Next, brainstorm ideas or tactics to overcome those challenges. Here are some tips:

– Get inspiration from other companies currently considering of the box.
– Put yourself in the shoes of your target audience and believe of methods to interact with them in a design and tone that will attract them, such as an animated video.
– Reach out to colleagues to collect ideas from a diverse group.
– Consider what your business values highly in its current employees.

Step 3: Bring all your concepts together and create your recruitment campaign strategy, including the channels you’ll utilize to release it, such as social networks and your careers website.

Step 4: Review your project expense and ensure you have the spending plan you need, or change your plan accordingly (keeping in the excellent things your target audience likes).

Step 5: Launch your project and hope your job advert and other campaign components get prevalent nationwide, worldwide, (and even viral!) attention.

Do we need to outsource customized elements of our recruitment projects?

Possibly. We know that not all companies have the resources to manage every element of an imaginative job in-house. In that case, you may require to outsource specific to a company, such as:

– Designing social media or other digital advertisements
– Creating a video (that does not look like your nephew stole your cellphone).
– Creating a complex game or unpopular formula as a recruitment test

Ok, now for the fun stuff.

To help you win on this brand-new course, we’ve gathered some truly ingenious recruiting concepts listed below. Companies that came up with some initial or innovative attention grabbers to attract fantastic prospects.

12 imaginative and inspiring recruiting campaign examples

Let’s face it, numerous organizations need a recruitment process makeover. Especially if they want to attract young, employment certified candidates (and the company’s employer brand is as interesting them as a 1970s film).

The following companies (many of which you have actually likely heard of) also needed some fresh concepts for their recruitment marketing to jazz up their out-of-date image-and they all prospered.

1. Deloitte Graduate Recruitment Campaign

Problem: Recruiting enough numbers of junior staff for white-collar offices.
Recruitment method: Graduate recruitment.
Tactics: Student academy, vac work, graduate programs, internships, social networks, ads, referrals.
Their most original campaign concept was absolutely their US zombie recruitment video-a Strolling Dead-themed recruitment ad that ran throughout the program’s season finale. It may not have actually included at any big worldwide marketing celebration, however it sure got people talking. And that’s what you desire.

2. British Army – New Recruits Campaign

Problem: Recruiting soldiers for hazardous occupations like the army is ending up being harder.
Recruitment method: Using pop-culture references to draw in a wide range of ‘profiles’.
Tactics: TV adverts, social media, and other online platforms.
This campaign is distinct due to the fact that it uses the principles of excellent advertising or copywriting by appealing to what is very important to its particular target audience-communicating about their worths and using their language.

3. Home Instead Recruitment Campaign

Problem: The caregiving profession is presently extremely underestimated and is likewise experiencing a fast increase in demand post-pandemic.
Recruitment method: Using psychological and aspirational messaging to draw in individuals whose values line up with the company’s purpose.
Tactics: Advertising campaign across TV, digital, print, radio, social, and direct mail.
Recruiting for a task that is normally very under-appreciated certainly requires some additional innovative juice. Home Instead chose to utilize the services of a professional company for this campaign to revitalize their brand name and hook precisely the right kind of individuals.

The firm developed very emotive recruiting videos for this specific niche market, which 100% hit the mark with their “can’t help however care” target market.

4. IKEA Recruitment Campaign

Problem: IKEA isn’t a tech profession destination, and filling tech and digital jobs was a tough task.
Recruitment method: Using a major technology pattern to sign up with the discussion and improve their awareness in the tech skill circles.
Tactics: An experimental recruitment project using 3D-printed meatballs.
Now, this is a truly initial campaign run by the Swedish furnishings maker IKEA. To draw in talent that thinks out of package, they invited possible candidates for an interview over a dish of meatballs.

But not their traditional Swedish meatballs … these are 3D-printed meatballs, supporting their drive for more plant-based meals in their dining establishments.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting huge labor lacks in hospitality post-Covid.
Recruitment strategy: Targeting out of work, underemployed, and ready-to-work candidates looking to begin their professions in hospitality by highlighting real-life examples of upward mobility.
Tactics: National advertising campaign covering social media, digital display screen advertisements, radio, and press coverage.
These guys are helping to fill a significant pandemic-driven employment space. In the US alone, the Bureau of Labor Statistics shared this eye-opening figure:

The industry has actually regained 6.9 million tasks given that April 2020. Despite these gains, work is 1.3 million lower than in February 2020.

Their project makes potential newcomers knowledgeable about the vast array of advantages available with a career in hospitality and utilizes reviews from current staff members to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: Hiring at scale, which, in this case, indicated attempting to bring in 1,000 new workers over 12 months.
Recruitment technique: Doubledown on promoting the ‘work from anywhere’ policy to bring in tech talents who want to work from another location.
Tactics: A physical recruitment drive in a branded Van

This one’s certainly another imaginative recruitment project that the software company, Atlassian, released just recently. The ‘AttlassiVan’ drove around Australia on a month-long recruitment roadway trip.

Their novel concept aligned well with their work-from-home policy that they were likewise ‘driving home’. And hopefully, their ingenious thinking has helped them fulfill their Australian and international intake objectives (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: A biased recruitment procedure and absence of gender diversity.
Recruitment strategy: Building a transgender and gender-diverse skill pool.
Tactics: Updated recruitment process

This campaign hit at the heart of the continuous issue of gender equality in mining. Global mining giant BHP recently ran a successful, global-first (for BHP) effort to help in reducing employing biases by refreshing their outdated recruitment processes.

8. EasyJet Recruitment Campaign

Problem: Remedying crew shortages post-Covid
Recruitment technique: Targeting a very specific skill segment – empty nesters and over-45’s.
Tactics: Marketing campaign

Now, this is another project that’s considering of package. After encountering a remarkable market insight that “around 78% of British parents aged 45 and over wish to handle a brand-new obstacle once their children fly the nest”, EasyJet crafted a recruitment campaign targeting this particular skill swimming pool.

Filling the team scarcities with prospects who are over 45, employment whose kids have actually lastly flown the nest, and who are now searching for a brand-new profession experience!

9. Volvo Recruitment Campaign

Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment method: Grabbing audience attention at a popular global motor employment program and employment developing the brand as an emerging hub for automotive software application engineering.
Tactics: Event PR

Now that’s turning your average recruitment campaign technique on its head for sure! The team included AI into the cars and truck’s pedestrian speech technology and vehicle connect system to test the social and technical skills of those who hopped in for an interview! Nooooice.

10. Toggl

Problem: Attracting superior passive candidates.
Recruitment method: Using an innovative, gamified approach to engage passive prospects & offering a free gift.
Tactics: Skills test was promoted on social networks platforms

Our sister company, Toggl Track, wished to employ an SEO manager and idea of a fun project that ‘d be a win-win situation for all. We produced an abilities test obstacle and advertised it throughout social networks, employment using a totally free tee shirt to applicants who achieved high ratings.

Reaching passive candidates while spreading out the word about our brand name to other gifted employees worldwide-it doesn’t improve than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to attract Millennials and Gen-Zers.
Recruitment method: Activating a brand-new disruptive company brand name to attract graduates.
Tactics: Campus recruitment with an experiential VR tour, careers page overhaul, video series, redeveloping all in-store and school recruiting visual possessions

Walmart’s massive talent acquisition project was developed by Nexus and assisted provide the brand name a much-needed facelift (considering that the retailer may not have actually been top of numerous prospects’ favorite employer lists).

12. Lowe’s Canada Recruitment Campaign

What is the project attempting to attain?

Problem: Attracting young employees in the middle of a labor lack.
Recruitment technique: Tapping into a growing interest among youths in home remodelling and crafting an engaging value proposition to set themselves apart from other employers.
Tactics: An exhibition, The Hall of Fail, that provides restoration stops working recreated as works of art, out-of-home, web, and social networks content

Intending to recruit some 5,000 individuals in a year amidst exceptional labor scarcities, Lowe’s Canada was dealing with the significant challenge of drawing in younger employees. Partnering with a creative agency, the brand created a recruitment campaign focusing on opportunities for growth and knowing within its network.

They have also discovered that 88% of Gen Z students wish to work for employers who provide access to training and development chances.

Training is a priority for us, so we make certain to provide extensive training to everyone who joins our teams. Working in one of our shops is a great opportunity for people to acquire understanding that will benefit them all their lives.

Inspired by this insight, the brand introduced a project and exhibition that develops on the desire to find out by showing compelling examples of restoration failures that young individuals can prevent by working and finding out at one of the brand’s shops. Each of the exhibits had a QR code for using straight for the numerous employment opportunities.

Considering your next initial recruitment campaign method?

We hope this list has actually got you buzzing about your next recruitment campaign and how you can match those ingenious business to approach prospects.

Whatever the function, from getting up the very best engineers to roping on the planet’s greatest salesmen, your recruitment marketing efforts are sure to strike their hearts and minds if you use your imagination!

One simple way to include sparkle to your next recruitment campaign while making it fun and engaging for employment you and possible candidates is to begin with abilities tests. And, no, you do not need to produce tests from scratch. Our test library is overflowing with role-specific concerns established by the experts.

Bid farewell to inappropriate prospects and the hours lost screening CVs. Create a complimentary Toggl Hire account today to see just how easy, fun, and reasonable hiring can be.

Juste enjoys investigating through writing. A copywriter by trade, she invested the last 10 years in start-ups, informing stories and structure marketing groups. She works at Toggl Hire and discusses how companies can hire truly excellent people.