5 Creative Ways to Target Recruitment Ads For Quality Candidates

Social marketing is a crucial part of a recruitment marketing strategy as it allows you to reach a far broader audience than simply individuals actively searching for jobs (who comprise just a quarter of task applicants).

Once you’ve mastered turning your task descriptions into excellent social advertisements, the next step is finding out how to get those ads in front of the ideal people – or targeting.

Targeting on job titles and industry is, naturally, an extremely effective method to establish your marketing campaign, but some amazing prospects are still to be discovered outside those limits. Targeting is a key part of Talent Attraction. Here are 5 ways to utilize targeting to expand your pool of quality candidates.

1. Use geofencing to reach more local talent

When Kentucky Fried Chicken required to rapidly staff up a recently opened restaurant in the Netherlands, they established a campaign that promoted within 5 kilometers of the brand-new dining establishment and hired 75 individuals and a General Restaurant Manager in just 4 weeks.

Geofencing, or setting a radius around an area where your ads will run, can also be used for market occasions that are packed with specialized candidates.

Facebook even uses the option for “individuals taking a trip in this place”, helpful for these types of events that anticipate a great deal of out-of-towners.

Google Adwords/ Search: Radius around a pin, 0.6 to 60 km

Facebook/ Instagram: Radius around a pin, ~ 1.6 – 80 km (In the US, radius minimum for employment advertisements is 15 miles).

LinkedIn: Radius around a pin, 200 – 1000 m.

2. Borrow an audience

If the prospects you’re looking for influence any purchasing choices in a company, the heavy lifting about how to reach them has currently been done by the suppliers and providers selling to them.

Ask the hiring supervisor what technology or devices this function would be dealing with weekly, or head over to Capterra or G2 to find which software business are promoting to the very same group of people you’re trying to reach.

For circumstances, industry particular tools for banking or performance review software for supervisor level positions.

Make a list of the companies more than likely to be offering to your ideal prospect and run their website URLs through Similarweb and SpyFu (both have freemium choices) to see what keywords they are using to reach their audience.

Also inspect what the “referring sites” can tell you about where your candidates are hanging out online.

Google Adwords/ Search: Add associated URLs, keywords to produce Custom Segments.

Facebook/ Instagram: Search companies and keywords in “in-depth targeting” section for recommendations to produce Interest-based Targeting.

LinkedIn: Target to 1st degree connections of the vendors and suppliers with Company Connections.

3. Highlight the right benefits

Use interest-based targeting to speak with what matters most to each prospect. Include your generous vacation policy to individuals interested in travel and outdoor entertainment.

Add a line about the business wellness program for those thinking about mediation and fitness. Include a photo of the last company volunteer day for those thinking about community problems and charity causes, or an image of the workplace canine for animal enthusiasts.

Interest-based targeting enables you to flaunt a few of the more distinct benefits of your business that might not be a video game changer for everybody, but for a choose group can make all the difference.

Google Adwords/ Search: Affinity Segments.

Facebook/ Instagram: Interest-based .

LinkedIn: Member Interests.

4. Capture the career-changers

The pandemic has caused a lot of people to assess their profession courses and, as a few of them change fields entirely, there are likely extremely qualified prospects that simply do not have the common title and industry background.

One method to broaden your prospect pools beyond the typical criteria is to take a look at what individuals like to do outside of work.

Look on LinkedIn to discover 10-20 people who hold a comparable position to the one you’re looking to fill and head to the bottom of their profile to find their “Interests”.

List out the influencers, companies, and groups these candidates are interested in and see if there are some commonness beyond industry-specific classifications. Maybe they tend to be news addicts, assistance similar nonprofits, or follow the exact same authors.

From these shared characteristics you can start exploring interests and keywords that you can utilize to broaden your reach to individuals that might not have the normal career course however could be an excellent fit.

Google Adwords/ Search: Add keywords and URLs for Custom Segments, referall.us and interests for Affinity Segments.

Facebook/ Instagram: Interest-based Targeting (here’s a valuable guide on categories available).

LinkedIn: Advertise straight to those who belong of the same LinkedIn Interests Groups.

5. Retargeting

Retargeting lets you show advertisements to people who have formerly communicated with your advertisements, such as liking, swiping an image carousel, or clicking a link, and it’s typically included as an audience classification to projects.

Often retargeting simply reveals the same advertisement to people every time (think about that a person ad that seems to follow you around the internet), however retargeting provides a fantastic opportunity to give more extensive job information to individuals who are currently interested.

For instance, retargeting ads could include more details on function responsibilities, unique perks, or a link to a “day in the life” short article – helping to pull people even more along your recruitment pipeline.

Google Adwords/ Search: yes.

Facebook/ Instagram: yes.

LinkedIn: yes.

Unlock effective targeting with wonderkind

Wonderkind gives you the tools and templates to produce recruitment advertisement projects across numerous social platforms with just a few clicks. With the central dashboard, you can see which campaigns are carrying out well to assist you experiment with and fine-tune your targeting efforts.

With Wonderkind you also have access to a deep database of task title synonyms. When you include a target title into a campaign, Wonderkind can instantly complete a variety of related task titles (including in other languages) that can broaden the reach of your ad to quality prospects.